As you all may know, Chick-Fil-A is best known for selling, well.. chicken of course. It all started in 1946 when S. Truett Cathy opened up a small diner, and without realizing, would soon expand into more than 1,800 restaurants in 40 states and with over $5 billion sales in 2013.
It all started with the name. It originated from the Grade-A chicken fillet, soon making his restaurant brand so famous one day. When Mr. Cathy created the chicken fillet, it was so great he gave it the grade A. That is why in the original logo it gives the sense of a school letter grade, showing its credibility. Since Chick-Fil-A is best known for their chicken, what is easier than clearly represented the main product in your logo, the chicken. That is where we see the first step of the evolving logo in 1967. As you can see throughout the years, and soon after Mr. Cathy passing, the logo began to simplify itself. It was very transparent to keep the original logo of a full chicken head. Quiet frankly, some say that if Chick-Fil-A was still using their original logo to this day, their company would not be as popular as it is. Which I can see why; As years go on the design gets easier. What I mean by that is, a quick glance at the logo, and you automatically know what company is and what they sell.
In the beginning of the years of Chick-Fil-A, the design of the logo leaned more to the colors of black and a hint of red. As they changed it to fully red, I believe that it is more pleasing to the eye along with being cohesive. Too many combinations of colors can be tricky, especially for logos, so keeping it simple can leave a huge impact. Also, throughout the years they even simplified the beak, and it made all of the difference. It looked a bit odd with such a defined pointing beak that it was displeasing to look at. However, now that it is just a shape of a triangle, it does not stand out as much.
The font is also a great choice of design. Even though it is not simple like serif or sans serif for the viewer to read, it created it’s own personality. The curvy-cursive like font flows very nicely and gives the design an easy opportunity to create the shape of the chicken. Overall, Chick-Fil-A has done a successful job with their branding and popularity overall, and it all comes right back to the logo.